Lord Krishna uses the word idam meaning this. The idam He is talking about refers to possessions such as wealth, property, family, etc.

The demoniac mentality is that all my possessions have been acquired by me alone, by my own efforts and exertions. They believe there is no other power or subtle unseen cause involved.

The word manoratham means desirable object, and whatever is desirable the demoniac feel it is their right to enjoy regardless of morality.

The wealth that they gain by any means lawful or unlawful, or by cheating and stealing they see as moral and rightful as it was gained by their own brain and brawn over others brain and brawn.

The demoniac follow the idea that might is right and do not believe in any subjective force or higher power.

They forcefully take whatever they desire and are totally unconcerned of any consequences, oblivious to even the possibility that a god or supreme force sanctioning their endeavours could exist.

The demoniac feel that they are so powerful that they themselves are gods because they can destroy their enemies as a whim and consider everyone except themselves to be of unimportance.

The demoniac think like the following examples illustrate:

I am the most powerful. I was born into a dynasty of aristocracy and wealth. Who else in this world is equal to me? Who else by dint of their exertions have acquired every pleasure there is to enjoy and secured so much happiness and stability?

I will eat, drink and be merry, enjoying sense gratification to the maximum without restraint. There is no need for me to believe in any god or supreme power;

but anyway I will perform some pseudo rituals and imitate some pious activities by ostentatious donations for charity to gain renown so others will think that I am also a great religious personality as well.

This is how the demoniac think.

The demoniac see themselves as the enjoyers, the manipulators and the controllers,

The demoniac believe that they are all powerful, independent, masters of their own destinies and independent of any supreme and unseen power;

but so deluded are they that they completely ignore the reality that death will come and indiscriminately abduct them from all their possessions. This is mysteriously completely imperceptible to them.

15 'Affluent am I, and of distinguished parentage:' 'Who else is there to equal me?'—I, shall perform sacrifices;' 'I shall make gifts:' 'I shall enjoy:' deluded by such erroneous views; (357) Kubera is no doubt rich, yet he does not know the extent of my riches. Even the Lord of Goddess Lakshmi cannot come up to my level in point of riches. Even God Brahmdev would look small compared to the greatness and extent of my race and kinsmen. Therefore none of those (devotees) that in vain parade the name of God, (can) come up to my worth. I shall now revive the Black Magic (अभिचार) that has become extinct, and establish sacrificial institutions that would cause torture (pain) to the beings. I shall give whatever is asked for to such as sing my praise, and entertain and amuse me with their dances accompanied by acting. I shall be the bliss incarnate in all the three worlds, invigorating myself with diverse intoxicating dishes and drinks and enjoying the close embraces of females.” Why prolong this talk! These mad men of demoniacal temperament look forward with greed to smelling the (imaginary) sky-flowers!

People possessing pride and demoniac nature, think that they are very rich and hold very high ranks and positions. They boastfully declare, that they have so many kinsmen, friends and followers. They think, that there is none equal to them, in riches, rank and position. They declare, that they will perform such sacrifice and offer such charities, that none can equal to them. Thus they would enjoy their life. They hold, that through great charity and sacrifice they would win name and fame, through newspapers. Their names would be inscribed in hospices, in their memory.

Such people, actually imagine, but they do not translate their thoughts, into practice. If sometimes they do, practice, that is merely a show, in order to get name and fame, as described in the seventeenth verse of this chapter. They remain entangled in the snare of delusion, having vain imaginations, as described, in the thirteenth, the fourteenth and the fifteenth verses.

Link:—The Lord, in the next verse, describes the evil fate after death, of such people, who possess a demoniac nature.

आढ्यः धनेन, अभिजनवान् सप्तपुरुषं श्रोत्रियत्वादिसम्पन्नः -- तेनापि न मम तुल्यः अस्ति कश्चित् । कः अन्यः अस्ति सदृशः तुल्यः मया? किञ्च, यक्ष्ये यागेनापि अन्यान् अभिभविष्यामि, दास्यामि नटादिभ्यः, मोदिष्ये हर्षं च अतिशयं प्राप्स्यामि, इति एवं अज्ञानविमोहिताः अज्ञानेन विमोहिताः विविधं अविवेकभावं आपन्नाः ॥

मैं धनसे सम्पन्न हूँ और वंशकी अपेक्षासे अत्यन्त कुलीन हूँ, अर्थात् सात पीढ़ियोंसे श्रोत्रिय आदि गुणोंसे सम्पन्न हूँ। सुतरां धन और कुलमें भी मेरे समान दूसरा कौन है। अर्थात् कोई नहीं है। मैं यज्ञ करूँगा अर्थात् यज्ञद्वारा भी दूसरोंका अपमान करूँगा, नट आदिको धन दूँगा और मोद—अतिशय हर्षको प्राप्त होऊँगा; इस प्रकार वे मनुष्य अज्ञानसे मोहित अर्थात् नाना प्रकारकी अविवेकभावनासे युक्त होते हैं

कुबेरु आथिला होये । परी तो नेणें माझी सोये । संपत्ती मजसम नव्हे । श्रीनाथाही ॥ ३५७ ॥ माझिया कुळाचा उजाळू । कां जातिगोतांचा मेळू । पाहतां ब्रह्माही हळू । उणाचि दिसे ॥ ३५८ ॥ म्हणौनि मिरविती नांवें । वायां ईश्वरादि आघवे । नाहीं मजसीं सरी पावे । ऐसें कोण्ही ॥ ३५९ ॥ आतां लोपला अभिचारु । तया करीन मी जीर्णोद्धारु । प्रतिष्ठीन परमारु । यागवरी ॥ ३६० ॥ मातें गाती वानिती । नटनाचें रिझविती । तयां देईन मागती । ते ते वस्तु ॥ ३६१ ॥ माजिरा अन्नपानीं । प्रमदांच्या आलिंगनीं । मी होईन त्रिभुवनीं । आनंदाकारु ॥ ३६२ ॥ काय बहु सांगों ऐसें । ते आसुरीप्रकृती पिसें । तुरंबिती असोसें । गगनौळें तियें ॥ ३६३ ॥

(16.357) कुबेर धनाढ्य कहलाता है पर वह भी हमें नहीं पाता। हमारे समान सम्पत्ति विष्णु के भी नहीं है।

(16.358) हमारे कुल के महत्व अथवा हमारी जाति या गोत्रसमुदाय के सामने ब्रह्मा भी कुछ घटिया जान पड़ता है। (16.359) अतएव ईश्वर इत्यादि सब वृथा नाम की ही प्रतिष्ठा बघारते हैं। हमारी बराबरी कर सके ऐसा कोई भी नहीं है।

(16.360) जादू-टोना जो लुप्त हो गया है उसका हम उद्धार करेंगे। शत्रुओं को पीड़ा करनेहारे यज्ञों की भी स्थापना करेंगे।

(16.361) जो लोग हमारी स्तुति गावेंगे, हमारा वर्णन करेंगे, नाट्य या नाच कर हमें रिझावेंगे उन्हें हम जो वे माँगेंगे से देंगे।

(16.362) मादक अन्न या पान सेवन कर, स्त्रियों का आलिंगन कर, हम त्रिभुवन में आनन्दरूप हो रहेंगे।

(16.363) बहुत क्या वर्णन करें, वे आसुरी प्रकृति से उन्मत्त हुए जन इस प्रकार अपरिमित मनोरथों के वश हो आकाश-पुष्प सूँघने की चेष्टा करते हैं।

आसुर स्वभाववाले व्यक्ति अभिमानके परायण होकर इस प्रकारके मनोरथ करते हैं—

‘आद्योऽभिजनवानस्मि’—कितना धन हमारे पास है! कितना सोना-चाँदी, मकान, खेत, जमीन हमारे पास है! कितने अच्छे आदमी, ऊँचे पदाधिकारी हमारे पक्षमें हैं! हम धन और जनके बलपर, रिश्वत और सिफारिशके बलपर जो चाहें, वही कर सकते हैं।

‘कोऽन्योऽस्ति सदृशो मया’—आप इतने घूमे-फिरे हो, आपको कई आदमी मिले होंगे; पर आप बताओ, हमारे समान आपने कोई देखा है क्या? ‘यक्ष्ये दास्यामि’—हम ऐसा यज्ञ करेंगे, ऐसा दान करेंगे कि सबपर टाँग फेर देंगे! थोड़ा-सा यज्ञ करनेसे, थोड़ा-सा दान देनेसे, थोड़े-से ब्राह्मणोंको भोजन कराने आदिसे क्या होता है? हम तो ऐसे यज्ञ, दान आदि करेंगे, जैसे आजतक किसीने न किये हों। क्योंकि मामूली यज्ञ, दान करनेसे लोगोंको क्या पता

लगेगा कि इन्होंने यज्ञ किया, दान दिया। बड़े यज्ञ, दानसे हमारा नाम अखबारोंमें निकलेगा। किसी धर्मशालामें मकान बनवायेंगे, तो उसमें हमारा नाम खुदवाया जायगा, जिससे हमारी यादगारी रहेगी। ‘मोदिष्ये’—हम कितने बड़े आदमी हैं! हमें सब तरहसे सब सामग्री सुलभ है! अतः हम आनन्दसे मौज करेंगे।

इस प्रकार अभिमानको लेकर मनोरथ करनेवाले आसुर लोग केवल ‘करेंगे, करेंगे’—ऐसा मनोरथ ही करते रहते हैं, वास्तवमें करते-कराते कुछ नहीं। वे करेंगे भी, तो वह भी नाममात्रके लिये करेंगे (जिसका उल्लेख आगे सत्रहवें श्लोकमें आया है)। कारण कि ‘इत्यज्ञानविमोहिता:’—इस प्रकार तेरहवें, चौदहवें और पन्द्रहवें श्लोकमें वर्णित मनोरथ करनेवाले आसुर लोग अज्ञानसे मोहित रहते हैं अर्थात् मूढ़ताके कारण ही उनकी ऐसे मनोरथवाली वृत्ति होती है।

सम्बन्ध—परमात्मासे विमुख हुए आसुरी सम्पदावालोंको जीते-जी अशान्ति, जलन, संताप आदि तो होते ही हैं, पर मरनेपर उनकी क्या गति होती है—इसको आगेके श्लोकमें बताते हैं।